Designing your own stuff is always so hard
Picked this up via Twitter the other day. The delivery is pretty OTT but the message is spot on! I always find it so hard to design and develop my own marketing material, but he makes the point well… focus on selling what your results are - explicitly what you can do for them. And not worry about the extraneous information that’s normally presented on business stationary. In some ways, very similar to the ethos of the Elevator Pitch.